About - Krafers' Paradise

Krafers’ Paradise is one of Singapore’s leading retailers of fine art supplies, craft materials, stationery, and creative tools.

Founded in 2008, the company serves hobbyists, students, professional artists, designers, schools, and creative institutions.

Business Challenge

01
Krafer's Paradise was managing three separate Magento websites KCK, Wholesale Direct, and Krafer's Paradise each with its own backend. This made it difficult to manage products, inventory, customers, and orders efficiently, as every update had to be handled across multiple systems.
02
The client wanted a single platform that could manage all three storefronts while keeping their individual branding and customer experience intact. Another major requirement was to migrate all important business data from the existing websites without affecting day-to-day operations.
03
The client also planned to use Microsoft Dynamics 365 Business Central as their ERP system and needed a reliable integration to keep online and offline business data in sync.
04
they wanted a better product browsing experience with custom Product Detail Page layouts designed around different product types and customer requirements.

Consolidated three Magento websites into a single multi-store setup.
Migrated products, categories, customers, orders, and other required business data.
Single admin panel to manage all three storefronts.
Separate frontend experience for each brand with a shared backend.
Integration with Microsoft Dynamics 365 Business Central.
Near real-time synchronization of products, inventory, pricing, customers, and orders.
Custom Product Detail Page layouts based on product requirements.
Centralized catalog and content management.